Channels
We have more channels for reaching prospects at our disposal than ever before. However that brings its own risks. Choosing the wrong channel could waste resources, potentially ruining a good campaign.
In this section, we’ll explore all the available options and consider which channels will be appropriate in which circumstances.
Videos to follow…
- Content marketing
- YouTube
- Facebook Groups (third-party)
- Facebook Pages (third-party)
- Facebook Pay to inbox
- Facebook PPC
- Twitter organic
- AdWords PPC Content network
- Display ads
- Direct mail
- PR
- 3rd-party postcast/vodcast
- Speaking events
- Books
- Ebooks
- Kindle books
- Print books
- List buying / renting
- Twitter ads
- Facebook Group (Own)
- 3rd-party Forums
- LinkedIn ads
- Affiliates
- Guest blogging
- LinkedIn Organic
- Networking events
- Lunch groups
- Business briefing events
- Meetup group
- Facebook Page (Own page)
- Broadcast to your own list
- Telephone (outbound)
- Your own postcast/vodcast
- E-magazine (e.g. Apple Newsstand)
- SEO
- AdWords PPC (Search network)
- Webinars
- Conference calls (Teleseminar)
- Follow-up sequences
- Live chat
- Ebay