Channels

We have more channels for reaching prospects at our disposal than ever before. However that brings its own risks. Choosing the wrong channel could waste resources, potentially ruining a good campaign.

In this section, we’ll explore all the available options and consider which channels will be appropriate in which circumstances.

Videos to follow…

• Content marketing
• YouTube
• Facebook Groups (third-party)
• Facebook Pages (third-party)
• Facebook Pay to inbox
• Facebook PPC
• Twitter organic
• Pinterest
• AdWords PPC Content network
• Display ads
• Direct mail
• PR
• 3rd-party postcast/vodcast
• Speaking events
• Books
• Ebooks
• Kindle books
• Print books
• List buying / renting
• Twitter ads
• Facebook Group (Own)
• 3rd-party Forums
• LinkedIn ads
• Affiliates
• Guest blogging
• LinkedIn Organic
• Networking events
• Lunch groups
• Business briefing events
• Meetup group
• Facebook Page (Own page)
• Broadcast to your own list
• Telephone (outbound)
• Your own postcast/vodcast
• E-magazine (e.g. Apple Newsstand)
• SEO
• AdWords PPC (Search network)
• Webinars
• Conference calls (Teleseminar)
• Follow-up sequences
• Live chat
• Ebay