There is a huge number of tactics available to marketers today, and that number will only increase over time, as new channels and technologies come onto the market, and as entrepreneurs come up with new methods.

We need ways to filter down the plethora of options. If we’ve done a thorough Circuit exercise, that will give us a number of factors that should help us to disqualify some of the options, and also to spot the ones that are particularly appropriate.

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